This podcast is a double-header with Tricia Atchison, WW Director Channel Marketing and Enablment at Citrix, and David Pereira, Founder of GetLift, a full service B2B marketing agency. Tricia and David discuss how Citrix built an award-winning integrated marketing program that is enabling partners and improving their channel marketing effectiveness. Listen and learn Tricia’s 5 Steps to increasing your channel marketing return on investment.