This episode features Laz Gonzalez, Chief Strategy Officer for Zift Solutions. Laz shares his unique channel journey that begins in Cuba and stretches across a wide variety of channel roles. Laz spices things up with a little conga drum action along the way. This episode is packed with valuable channel marketing tips. Learn how much you should budget for channel marketing and the 3 key ingredients for success. Find out why too little of one ingredient will make the other two much less effective.